SAIC Motor’s Roewe sees fastest sales growth in August in China
August is a traditionally slow sales month, but Chinese auto brands led by SAIC Motor’s Roewe saw impressive sales, this year.
In August 2016, SAIC Roewe posted sales totaling 20,813 units, up 205 percent from the same period of 2015, one of the fastest growing among China’s self-owned brands in the month. From January to August, Roewe’s sales doubled, reaching 106,000 units, up 97 percent year-on-year, which was in sharp contrast to the overall slow growth of the domestic car market.
Roewe’s sedans, SUVs and new energy vehicles all surpassed their counterparts in sales by a large margin. Roewe RX5, the world’s first mass-produced car on the internet, delivered almost 10,000 units in the first month from the date it hit the market and more than 40,000 units ordered in less than two months. Sales of Roewe 360 in the first eight months of 2016 totaled about 50,000 units, despite a year-on-year decline seen by the domestic sedan market. Roewe new energy cars saw sales rise 138 percent year-on-year in January-August, thanks to the release of new products such as Roewe e950, continuing to be the market leader in the domestic new energy sector.